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LeBron James Could Give Pickleball a Boost
Paul Rivera, chief marketing officer for the SpringHill Company—the entertainment firm co-founded by LeBron James and his business partner Maverick Carter, which was valued at $725 million about a year ago—wants you to know that he believes he’s the best pickleball player out of a group that includes James, arguably the greatest athlete of our time, and fellow NBA players Draymond Green and Kevin Love, both potential Hall of Famers. While Rivera has never played James one-on-one in pickleball, the hybrid tennis/badminton/ping-pong activity that’s exploded in populari…